Product design and development is an essential activity for companies that want to compete in a global environment. Product design drives organizational success because it directly and significantly impacts nearly all of the critical determinants for success “Good design is good business”.
In today’s technologically driven world, the importance of innovation and product development is growing. The difficulty for designers and entrepreneurs is to create truly distinct divergent products. Consumers nowadays make purchase decisions based upon their emotions about a product, how it looks, how it makes them looks, how it sounds, or makes them feel using it.
The secret to develop and design a truly successful product starts with the designer’s ability to combine both beauty and functionality making it obvious how the product can be used and which benefits it delivers to consumers. Improving the design of everyday objects is an on-going challenge, good product design must reveal useful functionality beyond its design. No matter how great a design looks like, customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely to buy something useful despite the design it has. The biggest challenge companies face is to translate customers’ emotional responses into commercially successful products. It is important to understand the different stages of consumer experience of new products over time from a customer rather than a competitor point of view. Always realize the importance of a customer’s emotional responses that greatly influence an individual’s decision to buy, use and keep a product.
“Be aware design is not just about the latest high tech product, or about adding even more luxury for wealthy customers.”
Sustainable development is becoming more and more important design, with considerations such as recycling materials, reducing waste in production, increasing energy efficiency, eliminating toxins and extending product life, all feeding into the design concept.