iNove Dofollow For WordPress

Without going into the in’s and out’s of the nofollow rel tag for comment posting, let’s just say I do not like it. So to this end I modified the iNove theme to take it out. There are two modifications you can make the the iNove theme. One is a fix so your can use a “Dofollow” pluging of your choice, and the other is a quick fix in the iNove theme itself.

To make a modification to be able to use a “Dofollow” plugin see the steps below:

With your code editor of choice find and open” /wp-content/themes/inove/functions.php”

# Look for these lines of code around line 230:

Now save and check check your work. Install your “Dofollow” plugin you should see by viewing your sites page source that the [rel=”external nofollow”>] is now [rel=”external”>] or what ever format your plugin uses. The main point is that the “nofollow” is gone.

The quick fix should be obvious just backspace and delete the “nofollow” in the code above save the file and check your work.

Every blog is different the steps above are provided as a way that may fix an issue there is by no means a guarantee.

Showing some Love in your comment area by removing the evil rel=”nofollow” tag will get you more readers and commenters on your blogs. And will help put blogs back to the use that they where met for. So don’t let Google dictate to you what a blog is. Also on this note it is not right for WordPress developers to dictate to us, the users of there platform, by placing the nofollow in the code in the first place. If they where so nofollow happy in you could by default place a nofollow tag in the blogroll links you can’t try it.

10 Tips For Achieving Star Performance at Work

Last week I attended a presentation where I picked some great tips to help make your performance at work shine and raise you above the crowd. These tips apply whether you are self-employed or employed at a company.

In this economy, people are looking for ways to stay employed or keep their customers coming back to seek their products or services. Rising above the crowd is of significant importance in an economy in which businesses are downsizing and consumers are cutting back spending. This article provides some strategic and tactical ideas that you can apply immediately to start moving towards becoming a super-star at work.
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The 10 tips for star performance can be divided in two groups:

1. Six (6) performance-tuning strategic tips – these are strategies you need to think though which will help you achieve star performance.

2. Four (4) performance action tactical tips – what tactical activities will define you as a star performer.

Performance-tunining strategic tips:

1. Define what you want – clearly define your goals and rank your desires. Are you working towards a promotion within the next year? Increase your customer base? Avoid customer attrition? Rank in importance what your desires are so you know what to nogotiate when the conversation comes up. As you have probably heard or read many times, you need to define your goals to know what strategies and actions you need to achieve them, and know when you achieve them. Remember to establish SMART goals.

2. Know why you were hired – find out exactly what’s the real reason you where hired or contracted. Yes, you got a job title and description, or if you are self-employed, you may have a contract or other agreement that details what your getting paid to do. But find the underlying reason you in particular were selected. I was hired at my current position to spearhead packaging process improvements, but the real reason is my manager needed a person that could drive a culture change to use process and quality improvement tools and methodologies in our organization. Some people are selected for a contract, not only because they can do the work (of course they can do the work, otherwise they would not be considered for the job) but because they can also bring something extra that the hiring manager or customer wants. You may have the charasteristic to share you knowledge with others in your group, making your group even better. If you are a contractor, you not only do the job well, but may do some extra cleaning or provide good follow-up visits to make sure your client is making the best use of your product or service. Whatever the underlying reason is that you were chosen above others, you need to know it and make sure you deliver on that expectation.

3. Rate yourself; are you the best? – know where you are ranked in your group or industry. Are you among the top 10%? If not, what are those in the top 10% doing that you are not? What can you do to get there?

4. Make it about the business and you – understand your organization’s business, and know the direction its going, the challenges and limitations, and how your skills can help. Make it about helping the business. Sieze any opportunities to help your organization or your customers. The presenter at the conference I attended offered an example of two individuals who wanted to work for his organization. One went to talk to him and listed why he wanted to work for his organization as a Program Manager and the skills he brings to the job. The other individual had learned of a project his group had droped for lack of resources and volunteered to work on it. Which one do you think he would hire when an opening came up? A frined of mine is a realtor, and that line of work has been slow lately. So he is making up by doing remodeling work. One day he was in his Realtor office and noticed the gutters needed cleaning. He volunteered to clean the gutters and save the company some money. So he change clothes and did the work. Do you think the general manager will fight to keep him? You bet!

5. Understand your manager or customers – watch what things triggers him/her and play to those things. If you see the manager getting on someone’s case for being late you know punctuality is very important to that manager, so make sure you are on-time to meetings! In conversations with customers, pick on details that indicate how they like things done or delivered. That may give you the edge over the competition.

6. Understand other people (peers, other managers, business partners, employees, etc.) – same as with your manager or customer, know what triggers other managers in your organization, or other business partners in your industry?

Performance-action tactical tips:

This are tips for identifying the grade scale of performance. Assuming you are delivering on your commitments, the grade starts at A-. In an organization that hires the best, or in a very competitive industry, a person that consistently delivers on his commitments is in the A level, but to be a super star, you need to perform above A+ level.

7. A- = commit and deliver: doing the work you were paid for is AVERAGE performance. This will put you above people that don’t deliver consistently on their commitments, but if you only do the work you were paid for, you are merely meeting what was already expected. Like the presenter in the conference said, “every two weeks we are even, as I pay you for the work we agreed.” As self-employed, you would do the work that you were hired to do as detailed in the contract. In today’s market you’ll have a lot of competition performing at this level. If there is one thing I suggest you remember from this article, it is this one.

8. A = commit and over-deliver: if you do a little extra on your deliveries you will step to the next level above the crowd. Getting that delivery a little early, or with an extra level of detail may do the trick to go beyond what was expected. It may be to do a little extra cleaning of the construction site where you just completed your work, or put a tie in the hangers so your dry-cleaning customers don’t have the pressed cloth moving all over in the car on the way home. Sending a birthday card to your customers, or giving them a discount that day. Look for delivering that little extra that may add value.

9. A+ = all things in A and; initiate and inovate: for A+ performance, you would need to add initiative and innovation. Being aware of what things are needed and proactively volunteer to address them if they fit your skills. Look and propose new ways of doing things, with the idea that you may the one driving its implementation. If these things add value to the organization or your customers, you would keep rising high above the rest. Seize opportunities to leverage your skills to help the organization.

10. Super star = A+ and; being self-aware, repeatedly making others great, leave a positive legacy: the super star goes beyond the A+ performer by making others around him great. Eveytime I think about this, the name Michael Jordan comes to mind. People always comment about Jordan’s great talent and skills, and how he could make the great plays at clutch moments, but invariably they also talk about how he made his teammates better. When comparing Michael Jordan to Kobe Bryant, this may be the separating factor that makes Jordan a super-star, and Kobe an A+ player. Super-stars also leave a positive legacy. They start and implement some new methodology or tool which will continue to add value to the organization long after they are gone.
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In Summary:

In this economy, its important to stand out above the crowd. Being clear on your goals and ranking your desires are the first step towards becoming a star performer. Understand the business you are in, and what are the influencing factors, dependencies, pain-points, capabilities, and limitations.

Understand you manager or customer, which will be directly evaluating your performance, as well as understanding other influential managers or business partners which will also influence your performance or evaluation, or may be impacted by it. Find out exactly why you were hired. Why did your manager or customer chose you? Understanding this will assure you deliver on what’s important to them, besides what is expected from being written in the contract or job description.

And remember, doing exaclty what you’re told or paid to do, is AVERAGE!. Go the extra mile in what you do and leverage every opportunity to improve the business by initiating something or innovating a new process, service, or product. A manager or customer always wants around people that will go the extra mile to push ahead their business interests.

I created [http://LatinoWebCafe.com] as a blog portal to share my views on topics which impact the Hispanic community, particularly related to Latin music, Latinos in sports, and business-career. I like to write about business and social topics that impact our society in general and our Latino community in particular.

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Future Rifle Scope Technology That’s Here Today

The next generation rifle scope targeting technology will make real life shooting resemble a video game and cause a revolutionary re-tooling of the industry. The size of a rifle scope, the optimal location on the gun, the way users position it for targeting in front of their eye, and its visual sensory field of view capabilities are all ready to leap frog ahead at affordable consumer prices.

As a technologist, sports shooter, and hunter I look at how the traditional rifle scope and its user interface has not changed in design to incorporate any of today’s readily available technologies. Most shooters I know look at a scope the same way we looked at a camera in the 80’s. Why should the body style change and why add an LCD display? An LCD is certainly not as sharp as looking directly through quality lenses from vendors like Nikon or Canon. In the sun you can hardly see what you are pointing at on a LCD screen. But today, every camera has one, even the most expensive ones used by professional videographers. In this writer’s opinion, one day soon every rifle scope will also.

You may ask, “what consumer technologies do we have today that could enhance a rifle scope”? The first technologies that come to mind in automating are LCD displays, SD card storage, and wireless video transmission. Others include micro circuit board camera IR night vision and starlight night vision. These simply integrate technology with the scope’s visual field. The manipulation of the image data for decision making is also possible. I am sure the military has this today, but why not Bass Pro Shop and Walmart at consumer prices?

Technology has added a visual monitor to just about everything over the last 20 years. Who would have thought in the 1980’s that the telephone, camera, and even automobiles would have built in LCD screens for user operation interfaces. Everything from a plumber scope that examine the insides of your pipes to microscopes now come with video capture and LCD display monitors as a standard or optional interfaces. This year Google even released HUD eye glasses which project visual information on the glasses lens for viewing.

Digital cameras were a destructive technology for the traditional camera industry. Digital storage revolutionized the film industry, changed the fabricated shapes of cameras, and blurred the difference in a video camera and still camera. The same is close to happening for the old fashion rifle scope. Changes to the way a scope is used for targeting could even change the fabricated shapes of guns. Circuit board cameras can provide high definition video, IR night vision, starlight vision, and thermal imaging. Targeting with a traditional scope has a human error opportunity called parallax which takes skill to overcome. This is a targeting problem caused when the eye is not positioned optimally in the scope’s line of sight. Products like Digital Crosshairs NL scope attachment for day/night shooting eliminates this when attached properly to the scope. With this new device the human eye is no longer required to even be positioned behind the scope’s eye piece for targeting, the crosshairs are displayed on a picatinny rail mounted LCD. A newly announced add-on to this product will enable the shooter to also transmit the scope’s field of view up to 600 meters wirelessly to a remote viewer. This brought a lot of excitement when displayed at the Gastonia North Carolina 2013 Sniper’s Conference in October. A frequent comment from SWAT team members was that this device showed the commanders what the shooter was viewing so the final decision to shoot could be made by the command based on live visual information using wireless video transmission, not a verbal description of what the shooter was viewing. Digital Crosshairs NL makes it easily to enhance an existing scope to include an LCD display and IR night vision.

Other new technology enabled rifle scopes include the DigieScope DV-Scope which has a built in 2 inch LCD display for targeting and the Pulsar Digisight N750 that features a OLED Screen for viewing and a built in variable power laser IR illuminator. It has a 4.5x magnification and a push button digital zoom which magnifies what you see by 1.5 times.

The scope industry like the camera industry will resist changing and a lot of die-hard shooters will insist that their traditional scope is better. Early resistances to destructive technologies that change a norm usually meet resistance. Would a serious shooter even want a scope that resembled a Gameboy? Would a serious photographer consider a digital camera ten years ago? Everything changes and the rifle scope will also. Low cost electronic components from China like IR circuit board cameras, small LCDs, and new polymer battery technologies will make these inovations cheap to implement and provide a quality competitive with the multi thousand dollar high end scopes technology of today.

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Make Your Site Attractive With Help From Professional Web Design

If your site isn’t built on good Web Design principles, people will quickly dismiss it as a useful source of information and move on.

When you’re thinking about Web Design, it’s important to remember that most visitors aren’t going to be willing to invest much time or effort into learning to use your site. There are usually a lot of other options out there, and web surfers know this. When they get frustrated or they don’t find something appealing, they move on. Working with a professional website designer is the best way to make sure that you’ll end up with something that’s both attractive and simple, so that you won’t be needlessly losing the attention of potential customers.

Working with local website designers makes the whole process a lot easier. It’s true that you can go onto the Internet and hire people anywhere in the world, but the farther the designer is from your home the less capable he’ll be of understanding the local culture. Even more troublesome is trying to communicate with someone who might be on the far side of the world. Time zone issues and cultural misunderstandings can end up wasting a lot of time and development money, and these are easily avoided by hiring someone local.

You don’t have to pay a fortune to get good Web Design. Professional Web designers build on WordPress, which provides both powerful control over the final look and behavior of a site, and an excellent content management system. Since no Web Design is valuable if it’s not actually available to be viewed, professional Web Designers also use the best web hosting available. Finally, a good Web designers uses their expertise to build you something efficiently so that the services remain very affordable. When you have people who really know the technology, it doesn’t take a fortune or an eternity to build a great site.

A few people who blog, and a hand full of businesses might advocate the use of a WordPress site that is “built from scratch”. While these custom built options sound great, there is a better option. WordPess themes, which consist of a large number and variety of website framework themes (such as Genesis theme framework from StudioPress) can be used to build your websites at a fraction of the cost. Having been created, developed and honed over thousands of hours of hard work, these are functionally rich and SEO optimized, secure options for building your website.

Modeling Innovation Culture Using Social Media

I have my own unique model of Innovation which helps with obtaining ‘buy in’ and best of all, it leads to a method of measuring the capacity to innovate which is a much more sensitive measure than waiting for KPIs to change. I had been puzzling for a while about how to model the spread of Innovation and the transfer of knowledge as well as other issues such as communication and trust. Little did I know that I had already considered this without really understanding.

Recently, I attended a talk by Dr Kelly Page of Cardiff University about New Media and Web 2.0. I became particularly excited by some of the concepts and analysis surrounding Social Media such as Twitter, Facebook, Flickr and YouTube.

In an (ideal) Innovation culture there is little or no hierarchy and knowledge flows at varying rates and often ‘on demand’. There are groups of interest and depending on technology, trust relationships can also be built. Rather than humans adapting to technology (remember the first mobile phones, the birth of the Internet), technology is now being developed to match and mimic the behaviour of groups of people in a social environment.

Analysis of this behaviour is interesting. Looking at traffic on say Twitter, a group interested in a particular topic will have what looks like random connections. These are not random and are built upon interest, trust and knowledge amongst other things. Within Organisational Development we might say that these connections do not map onto an organisational structure chart but map onto informal advice, trust and communications networks.

So interactions within Social Media look like those in an ideal Innovation culture, and playing with this idea we can adapt our model for a range of situations. But these changes are incremental. We know that introducing certain technologies into society often changes society itself (electricity, telephone, motor car) so will introducing technologies such as Social Media actually lead to changes in society and in particular our businesses?

The answer is most definitely yes. By trying extreme versions of our new model we can safely say that hierarchies will die and that concepts such as vision and values will truly have shared ownership. Ultimately it will make our businesses more profitable as those working in them will be empowered and will all share responsibility for success. Those who cling onto the old hierarchies will find themselves bypassed in advice, trust and communications networks, they will be lonely. Watch this space for new developments (or should I say MySpace?).

Derek Cheshire is an expert, speaker and facilitator in the area of Business Creativity and Innovation. He is creator of the Innovation Toolkit, and co creator of workshops such as Bite Sized Creativity, and The Idea Factory.

Creativity – Is it Luck Or Can I Be Creative Purposely?

I have always admired creative people and wondered how they came up with the all the cool stuff they create. The truth is that most people who have been called creative or have invented some of the most popular and used products did so accidentally. The Slinky and Play Doh are examples of accidental creations that the creators have made billions from as almost 1 billion units of these items have been sold since their creation in 1940 and 1955 respectively. Penicillin, the Microwave, fireworks, the Pacemaker and Post it Notes are other examples of accidental inventions. All the inventions that I just mentioned have impacted our daily lives and quite frankly, some of us would be hard pressed to admit that we are not glad that someone stumbled upon them.

The question is though, can I intentionally come up with something creative that can have a worldwide impact, or are we relegated to inventing based on pure luck. The simple answer is yes. Most large companies invest millions in Research and Development (R & D) Departments set aside for the purpose of creating items that they hope will make such an impression with customers, that there already fat pockets will get fatter. I asked a couple of R & D Managers who wanted to remain nameless, who they depend on for creativity and they unanimously said that they depend on young people, specifically those under the age of 35 years old. Ageism I asked, but they said no, the reason why they use younger people is that their research have led them to believe that creativity in mankind generally reduces after the age of 35. There are undoubtedly exceptions to the rule shown with great innovators like Albert Einstein, however they said that they generally get more creative products from their younger members of staff. They use the experience of older members of their staff as the voice of reason, to bring the ideas back to reality as they put it, as the younger members of staff tend to take too many risks. The interesting thing is that I was speaking with managers who were well over the age of 50. Apart from age however, there are a number of other characteristics of a creative mind.

The most important characteristic of a creative person is someone who does not allow reason to hinder his or her creative ability. If you are honest with yourself, you will admit that most of the ideas you have come up with are not within reason and in some cases do not seem plausible. Most will scoff at your idea because it seems ridiculous, however, creativity comes out of a mind that is not bound by reason. You should take all your ideas to the extremes, ignoring reason initially. You have to ignore doubt and naysayers and push the limits of possibility and think outside the box society has set for you.

After you have milked out all of the possibilities for your idea, then you should insert reason. This is done after the idea has been fully developed in your mind because reason will cut your creation process prematurely. Most inventions will not look like the initial concept that was developed, so do not allow reason to cloud your creativity initially. Reason at the end of your concept creation task, so that you can bring the idea back to the real world, but even then, be careful not to let reason tell you that something is impossible.

Many will say that you have to infuse reason into creativity at all points of the concept creation stage, as it is time consuming to develop a concept and then when reason is applied you need to start from scratch. The foregoing may be true, however, I would prefer to not limit my creativity with reason and spend more time creating unique things. Which leads to the other character of a creative person. You need to have lots of patient. Creative concepts that can work are rarely developed overnight. You need to have patients and never give up on your ideas unless there is absolutely no way for your idea to work in real life.

You also need to read a lot and know the technologies that are already available. Some technologies may actually assist you in your creative process, as you will not have to reinvent the wheel. So, where research has been done in the area you are interested in, you may need to keep abreast of the results of the research already done.

Good inventors are very thick skinned, that is, they never allow what others say to discourage their creativity or to deter them from carrying a concept to its full development. If you are going to be creative you will come upon naysayers who themselves are not as courageous as yourself to try something new. Never let them get you down.

Never leave an idea undone. Great inventors carry through concepts to the end of the creation process. Get everything from the idea, as this will protect you from others coming up with ideas based on concepts you failed to consider.

An inventor knows how to keep a secret. Never tell anyone about your creation. Keep it to yourself until you can patent it. There are too many sad stories about big companies stealing ideas and making millions from the creators had work. Never let pride get the best of you. It may be very tempting to bang your chest like a Guerrilla to display your might, power and especially your superiority in innovation, but be careful, because as you beat your chest in victory, someone is seeking to piggy back off your idea.

You must be willing to take a risk. Inventions will take funding which is difficult to come by especially in our present financial crisis. However, you will need to spend more than you can afford to lose. You may or may not be successful in your task, however you will have to take a risk if you want to invent something that has never been tried.

Finally, inventors have always sacrificed their time to achieve their goals as innovators. The development of new concepts and ideas will require long hours of hard work. There is a need for good time management. You will need to sacrifice the time you spend on less important things like watching TV and other forms of entertainment. Time is critical, as I can’t count the number of times I have come up with an idea and then a couple months down the line I see my idea advertised on TV. Use your time wisely.

Future Rifle Scope Technology That’s Here Today

The next generation rifle scope targeting technology will make real life shooting resemble a video game and cause a revolutionary re-tooling of the industry. The size of a rifle scope, the optimal location on the gun, the way users position it for targeting in front of their eye, and its visual sensory field of view capabilities are all ready to leap frog ahead at affordable consumer prices.

As a technologist, sports shooter, and hunter I look at how the traditional rifle scope and its user interface has not changed in design to incorporate any of today’s readily available technologies. Most shooters I know look at a scope the same way we looked at a camera in the 80’s. Why should the body style change and why add an LCD display? An LCD is certainly not as sharp as looking directly through quality lenses from vendors like Nikon or Canon. In the sun you can hardly see what you are pointing at on a LCD screen. But today, every camera has one, even the most expensive ones used by professional videographers. In this writer’s opinion, one day soon every rifle scope will also.

You may ask, “what consumer technologies do we have today that could enhance a rifle scope”? The first technologies that come to mind in automating are LCD displays, SD card storage, and wireless video transmission. Others include micro circuit board camera IR night vision and starlight night vision. These simply integrate technology with the scope’s visual field. The manipulation of the image data for decision making is also possible. I am sure the military has this today, but why not Bass Pro Shop and Walmart at consumer prices?

Technology has added a visual monitor to just about everything over the last 20 years. Who would have thought in the 1980’s that the telephone, camera, and even automobiles would have built in LCD screens for user operation interfaces. Everything from a plumber scope that examine the insides of your pipes to microscopes now come with video capture and LCD display monitors as a standard or optional interfaces. This year Google even released HUD eye glasses which project visual information on the glasses lens for viewing.

Digital cameras were a destructive technology for the traditional camera industry. Digital storage revolutionized the film industry, changed the fabricated shapes of cameras, and blurred the difference in a video camera and still camera. The same is close to happening for the old fashion rifle scope. Changes to the way a scope is used for targeting could even change the fabricated shapes of guns. Circuit board cameras can provide high definition video, IR night vision, starlight vision, and thermal imaging. Targeting with a traditional scope has a human error opportunity called parallax which takes skill to overcome. This is a targeting problem caused when the eye is not positioned optimally in the scope’s line of sight. Products like Digital Crosshairs NL scope attachment for day/night shooting eliminates this when attached properly to the scope. With this new device the human eye is no longer required to even be positioned behind the scope’s eye piece for targeting, the crosshairs are displayed on a picatinny rail mounted LCD. A newly announced add-on to this product will enable the shooter to also transmit the scope’s field of view up to 600 meters wirelessly to a remote viewer. This brought a lot of excitement when displayed at the Gastonia North Carolina 2013 Sniper’s Conference in October. A frequent comment from SWAT team members was that this device showed the commanders what the shooter was viewing so the final decision to shoot could be made by the command based on live visual information using wireless video transmission, not a verbal description of what the shooter was viewing. Digital Crosshairs NL makes it easily to enhance an existing scope to include an LCD display and IR night vision.

Other new technology enabled rifle scopes include the DigieScope DV-Scope which has a built in 2 inch LCD display for targeting and the Pulsar Digisight N750 that features a OLED Screen for viewing and a built in variable power laser IR illuminator. It has a 4.5x magnification and a push button digital zoom which magnifies what you see by 1.5 times.

The scope industry like the camera industry will resist changing and a lot of die-hard shooters will insist that their traditional scope is better. Early resistances to destructive technologies that change a norm usually meet resistance. Would a serious shooter even want a scope that resembled a Gameboy? Would a serious photographer consider a digital camera ten years ago? Everything changes and the rifle scope will also. Low cost electronic components from China like IR circuit board cameras, small LCDs, and new polymer battery technologies will make these inovations cheap to implement and provide a quality competitive with the multi thousand dollar high end scopes technology of today.

Waterproof Running Shoes – Inov-8 F Lite 305 GTX Overview

This is a overview of the Inov-8 – F-Lite 305 GTX, a durable black and white waterproof running shoe. Waterproof running shoes make a great shoe for not just running but for a number of outdoor activities. They are also stylish and comfortable enough to be used as everyday footwear for tackling those everyday activities such as going to school and running to the grocery store.

The is a waterproof running shoes that is made with Gore-Tex®, which is a waterproof breathable fabric that prevents water from getting into your foot, while allowing your feet to breath. Keeping your feet nice and dry in any type of wet environment.

The Inov-8 – F-Lite 305 GTX waterproof running shoes is an urban racer that is ultra lightweight and ideal for free-running, parkour or urban racing. This Advanced Meta-Flex™ technology which is anatomically aligned in front of the metatarsal heads for a natural forefoot flex. This shoe also has Synthetic leather and textile upper. TPU lacing support – laces are attached to polymer upper supports to cradle the foot more evenly. Gore-Tex® waterproof gives the shoe a breathable membrane and Met-Cradle™ cradles the forefoot behind the metatarsal heads for a secure foot hold. Endurance last provides a generous and comfortable fit is ideal for training and long distances. Fascia-Band™ on the outsole of the shoe aids propulsion efficiency of the running cycle. It also features a non-marking rubber outsole.

The Inov-8 waterproof running shoe is perfect for athletes because of its Advanced Meta-Flex™ technology, which makes the natural flexing of the foot less stiff. Its loose and comfortable fit makes it a great match for runners who run long distances. With the waterproof feature you know you are covered if the weather should happen to change at a moment’s notice while you’re on your daily run. Currently only available in women’s sizes.

Product Design & Development – The Key To Success

Product design and development is an essential activity for companies that want to compete in a global environment. Product design drives organizational success because it directly and significantly impacts nearly all of the critical determinants for success “Good design is good business”.

In today’s technologically driven world, the importance of innovation and product development is growing. The difficulty for designers and entrepreneurs is to create truly distinct divergent products. Consumers nowadays make purchase decisions based upon their emotions about a product, how it looks, how it makes them looks, how it sounds, or makes them feel using it.

The secret to develop and design a truly successful product starts with the designer’s ability to combine both beauty and functionality making it obvious how the product can be used and which benefits it delivers to consumers. Improving the design of everyday objects is an on-going challenge, good product design must reveal useful functionality beyond its design. No matter how great a design looks like, customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely to buy something useful despite the design it has. The biggest challenge companies face is to translate customers’ emotional responses into commercially successful products. It is important to understand the different stages of consumer experience of new products over time from a customer rather than a competitor point of view. Always realize the importance of a customer’s emotional responses that greatly influence an individual’s decision to buy, use and keep a product.

“Be aware design is not just about the latest high tech product, or about adding even more luxury for wealthy customers.”

Sustainable development is becoming more and more important design, with considerations such as recycling materials, reducing waste in production, increasing energy efficiency, eliminating toxins and extending product life, all feeding into the design concept.

Innovators Know How

Business organizations look for more competitive advantages over the competition to survive in the market. In addition, corporations target to maximize their own profits. To gain and obtain competitive advantages, companies put all their efforts into the game. Sometimes, real innovation is even substituted by simple replication and only incremental improvements.

Innovation is basically misunderstood most of the time. Innovation is not just a mere change in technology or methodology. It is the a situation in which companies embrace the technological changes while keeping the upcoming trends in mind. However, outperforming and overdesigning doesn’t help a lot in the long term. Obviously, it can grab the attention of masses in the short term.

But don’t waste the time responding to the moves of your competitors only. Rather you must spend your energies to set new trends in the market. This is the real value of true innovators. They are able to build innovation engines or an innovation funnel inside a company.

It is vital truth that in the 21st century, organizational growth is very much linked to innovation. However, within the organization, there are leaders who always oppose the implementation of such innovation strategies. They most of the time argue with risk associated arguments and tend to go for what is less risky and comfortable for them. And here lies the issue. It must be understood that, unless you are not open to the challenges and you don’t have courage to face the change, you must not expect any kind of growth at organizational level. At least not the kind of growth that would outpace your competition.

Why a Business Organization Needs to Go for Innovation

Look around yourself, the world is changing day by day and changes are happening overnight. The speed of globalization has shifted one gear up. You and your company are part of this world. In this world, novel rules are applied which need to be addressed accordingly. Contrary to what some of the organizational no-sayers believe, you are not part of a world of simple, linear change. The opposite is true. You are moving towards indisputable paradigm shifts that are marked by the rising disruption and discontinuity of old methodologies, technologies and businesses trends. Hence survival of the business organizations is pretty much associated with acceptance to the innovative changes.